The all-new KONA boasts a futuristic new look, a more dynamic road presence and even more space to quench your thirst for adventure. Frederic SCHLOSSER c/o UPFRONT photographed the campaign for the all-new HYUNDAI Kona, which is available in four variants – including all-electric (EV), hybrid electric (HEV), internal combustion engine (ICE) and the sporty N Line.

The campaign was developed by INNOCEAN Europe in Berlin with Senior Art Director Ahmet Kilic and Creative Producer Valeria Preisler-Vogler. Production was in the hands of CLAAS CROPP and Lions in Budapest.

By the way : Production had to be moved up a week because the Pope was coming to town…