01.02.2024  •  Film NEWS

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For big magic on a little stage – AXEL GROSS c/o YES WE PROMPT produces moving images with AI & 3D for the AXIS lighting system from ERCO 

Axel GROSS c/o YES WE PROMPT makes quite a splash for the AXIS showcase lighting made by the company ERCO, a leading international specialist in sustainable architectural lighting with LED technology.

Only the best light is good enough for unique exhibits. With Axis, ERCO is setting new standards in terms of lighting quality for display case lighting. Reproduce colors without distortion, highlight special details and set impressive accents. Axis shines light on precious exhibits – for big magic on a small stage.

Axel Gross : “New project: AI and mixed media – concept and art direction in cooperation with Stefan Kropp, who also did the great editing and MoGraph. Technically, this video contains 16K LOD AI images, 2.5D AI animations and matching 3D product integration. Quite a ride; 1001 thanks to ERCO for courageously trusting me that this would work out as planned!”

Axel Groß is an art director, architect and designer specialized in AI and photographic imaging. He was trained in Architecture at University of Hannover and TU Delft, post-graduated in Production Design and Scenography for Film at HFF Munich. He worked in architecture and lighting design for OMA, Pfarré Licht and Schweger + Partner, further as a freelance computer graphic designer for clients such as Autodesk, ERCO, MetaDesign, NVIDIA, and Thonet, resulting in 20+ years of professional expertise in design, art direction and CG media production.
GoSee : yesweprompt.de/

02.02.2024

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