news featured by UPDATE SALON ‘Creatives to Watch’ : Nicole Hardt, Lead Art Director of C&A, presents you the C&A 2023 brand campaign on GoSee.News and is now available for GoSee.EXPERT B2B video calls

We look forward to welcoming Nicole Hardt at UPDATE once again this year. As Lead Art Director of C&A, she is responsible for the visual presentation of collections. With her team, she seeks out photographers, stylists as well as hair & makeup artists who, with their visual language, define the look of the clothing company.

Last year’s brand campaign for C&A was realized for the first time by photography & directing duo Lauren Ward & Alex Kweskin, aka Ward & Kweskin, from New York and LA. The campaign features a strikingly warm color palette paired with a cinematic look & feel.

Nicole Hardt works as a creative director and designer, specialized in bringing ideas to life – from brand strategy and communication to content creation, or even leading film & photo teams. She’s at the side of companies every step of the process, from the development of an identity to the implementation of communication measures, with a strong focus on preserving the traditional techniques of the handicraft...

22.01.2024 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article