We are delighted to announce that Stephanie Widmann, Head of Brand Identity at SELECTED, is supporting the GoSeeAWARDS Jury this year. For the Danish label, she is responsible for branding and visual concepts. SELECTED FEMME/HOMME is part of BESTSELLER, a family-owned Danish fashion company founded in 1975.

“After being responsible for all ESPRIT shoots for nearly a decade, I began working freelance in 2016. For five years, I supported international brands and creative agencies with casting, art buying, strategy and visual concepts, until I received the job offer from Denmark in 2021.” Stephanie Widmann.

Since that time, Stephanie and her team have been working on the visual identity of SELECTED and on initiatives such as STORIES, which was launched just last year on selected.com. STORIES grants a glimpse behind the scenes of photo shoots while showing the faces behind the brand in editorials, and is focused on – as the name suggests, storytelling.

Stephanie Widmann, Head of Brand Identity, comments on the new section : “Storytelling is a crucial part of brand building. In a highly competitive environment, fashion labels need to offer more than ‘just’ a good product to stay relevant. It’s about building an emotional connection with customers by tapping into their values and inspiring them in an authentic way. With STORIES, we share how we work, how we think and invite our customers to join the SELECTED community.”

Backed by in-depth specialized expertise as well as extensive experience when it comes to realizing fashion shoots, she is now supporting our GoSeeAWARDS Jury. Participation is free of charge for all photographers, stylists, artists, … who want to inspire our jury of experts with their personal work or project.




 
22.03.2024 show complete article

It is with great pleasure that we welcome Kristina FALKE – who is once again supporting our GoSeeAWARDS Jury this year. The communication expert is deeply rooted in fashion and above all with the world-famous brands FALKE and Burlington. In her role as Head of Corporate Communications & Product PR, Kristina Falke is responsible for the external communication of the brands FALKE, FALKE Ergonomic Sport System and Burlington while also supervising the brand’s international collaborations.

At the GoSeeAWARDS, she looks forward to new talent and exciting submissions – whether in the area of fashion, art, or enhanced to perfection with AI. And just like the socks and legwear collections, it’s all about creativity and not merely pushing boundaries, but breaking the mold.

Creativity and thinking differently are essential if you want to find new paths, restore lost values and create new ones. Expressing the culture and heritage of the Burlington brand, preserving traditions, yet reinterpreting and highlighting them in a fresh new way, are at the very heart of the Spring/Summer 2024 Future Classics collection. Classics are rediscovered and tell a new story in strong colors, patterns and textures.

Here on GoSee, she presents us the BURLINGTON Spring / Summer campaign recently launched, which was shot by Brazilian photographer Tavinho Costa under the executive of Nadine Steinhübel (Head of Brand & Product Burlington).

The campaign embraces the ethos STAY BOLD. This time, coming from a product perspective, we show just how loud the bold essentials can be and how much bold attitude you can express with these socks. Burlington.

“Our traditional Argyle pattern, the diamond with a superimposed check, is deeply rooted in British history. As early as the 18th century, it was known as a symbol of affiliation with the Scottish clans. The most powerful of these clans, the Campbells of Argyll, ultimately made this pattern popular on socks. The individuality and boldness of this style are an expression of an exclusive lifestyle, which has proven popular all over the world – even to this day. In this way, the Brit style is given an international interpretation, and playfully engages with tradition,” Kristina tells us.

Whether a traditional Argyle pattern or an on-trend product, seasonal items or holiday socks – every mood, every style and every occasion are brought together with Burlington. Not least on account of the creative pattern and the variety and intensity of the colors, we stand for modern lifestyle products, and thus enable the creation of a fashion statement and an unmistakeable look. The originality and uniqueness of the Burlington brand are emphasized by the typical Burlington clip stud.

 
21.03.2024 show complete article

Captured against the picturesque backdrop of southern France, the SOFT GOAT S/S ‘24 collection brings you a carefully curated selection of clothing that seamlessly blends soft pastels and timeless designs. Without compromising on luxury, the collection invites wearers to make a statement that resonates with the bold, sumptuous aesthetic of summer.

Angelina Bergenwall photographed Clarence HAASTER c/o ICONIC clad in the latest looks – styled by Columbine Smille.

The history of Soft Goat goes back to a dinner in 2010, when the two friends, Stephanie Bergström and Erik Magnuson, started talking about the cashmere sweater Erik was wearing. They thought that the material was both soft and comfortable, but that the prices of cashmere clothes and products were relatively high. They wondered if cashmere really had to be so expensive.

A year later, SOFT GOAT was born. Their main goal, both then and now : to sell quality clothing made from 100 % cashmere online. Using the internet as their sole distribution channel, they’re able to keep prices low – while also creating opportunities to rapidly launch new products.


CREDITS
Model: Clarence Haaster c/o ICONIC
Photographer: Angelina Bergenwall
Stylist: Columbine Smille
Hair & Makeup: Amanda Dahl
Soft Goat Team: Amanda Grahn Pettersson, Julia Hagy, Sofia Karlefeldt, Linn Messman
 
05.03.2024 show complete article