News // 12 News by Frithjof Ohm incl. Pretzsch
FRITHJOF OHM INCL. PRETZSCH produced motifs and moving images for the AUDI models Q7 and SQ7. “Our client Audi sent us on a 6-week journey once again, during which we shot more than 150 images and social media reels both on location and in outdoor studios – to produce the full range of artwork for the international communication of the new Audi Q7 and Q8 series. Destinations included the United Arab Emirates as well as northern and southern Spain.
Here on GoSee, the photo & film duo presents us a selection from the first part, the ‘Spanish’ job, with fresh new photos for the luxurious and versatile Q7 and SQ7 models recently launched. The creative agency for the project was Ogilvy. The second part with the final material for the Audi Q8 and SQ8 is coming soon.
19.03.2024
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The AUDI Q7 sport utility vehicle was Audi’s very first SUV back in 2005. In an AUDI Q7 with a fresh new facelift, it was off to Spain for Frithjof Ohm incl. Pretzsch. Always at their side : the producers from IMAGE NATION, Barcelona.
Frithjof Ohm incl. Pretzsch were commissioned to realize a production for the new Audi SQ7 & SQ8 – resulting in more than 100 images shot between Dubai and Spain. We present you the first selection of visuals produced on an equally beautiful and photogenic road trip from the north to the south of Spain… complete with models, a dog and a beautiful sailboat.
“A beautiful photo production for the new facelift of the Audi Q7 – on a nice road trip through Spain. Another challenge accomplished for the collaboration between Frithjof Ohm, Matthias Pretzsch and Image Nation, who have been working together successfully for 20 years now.” IMAGE NATION.
AUDI tells us about the vehicle : “Powerful quattro drive and sporty design, impressive proportions and room for up to seven passengers – the Audi Q7 SUV continues to inspire drivers with a high-performance SUV designed for their everyday driving needs. The new Audi Q7 SUV flexes its off-road DNA with classic quattro architecture and a powerful shoulder line. The striking Audi single frame, the logo with four interlocking Audi rings in a flatter 2D look and, in particular, the design features of the S line – all contribute to its sporty appearance.”
The Q7 is produced by Volkswagen Slovakia in Bratislava, where the Audi Q8, VW Touareg and Porsche Cayenne (since 2017) are also manufactured. The only exception is the battery-electric Audi Q8 e-tron, for which final assembly, among other things, takes place at the Brussels plant.
With more than 87,000 employees worldwide, AUDI AG stands for sporty vehicles, premium craftsmanship, and progressive design – for ‘Vorsprung durch Technik’. The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium segment.
28.02.2024
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Creative duo FRITHJOF OHM INCL. PRETZSCH realized a day and night shoot with the prototype of the electric luxury sport coupé PIECH GT.
“We met founder Toni Piech and the leading development and marketing team of the PIECH Automotive AG to produce the first imagery of this Masterpiece which is scheduled to have it’s official market launch in 2024.” FRITHJOF OHM.
Equipped with three engines, the vehicle delivers a total output of 600 PS, enabling it to accelerate from 0 to 100 km/h in only three seconds. Planned is the production of 1200 cars per year.
Frithjof explains : “Fully charged in 10 minutes and with an acceleration (0-100kph) of under 3 seconds, this is definitely a wild ride – and so was this shoot. A great experience. Intense and inspiring.”
The Swiss company PIËCH Automotive develops high-performance luxury electric vehicles. It was founded by Toni Piëch, the great-grandson of Ferdinand Porsche, and Rea Stark in Zurich, and is currently helmed by Chairman and Co-CEO Manfred Fitzgerald (former Director of Brand & Design at Lamborghini and Global Director of the Hyundai brand Genesis) along with Co-CEO and CTO Tobias Moers (former CEO of Mercedes AMG and CEO of Aston Martin).
Its official debut was marked by the presentation of the concept vehicle Mark Zero at the Geneva International Motor Show in 2019.
GoSee : frithjofohm.com
26.09.2023
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